Apr. 2019 - Jul. 2019, Kooperation with Woodchicken GbRÂ
designed by Yiran Ren, Elmar Zapf, Maria Ladygina, Tobias Leonhardt
Design of a holistic brand identity for a food start-up.
The company is the first in the world to produce a special tree fungus for the food market.
The product is to take over a market-leading role as a vegan, protein-rich meat alternative.
In an intensive design thinking process an extensive corporate design was created:
Corporate values, word/figurative mark, style guide, website, packaging,
Business equipment, presentation templates, advertising material & advertising presence.
The company is the first in the world to produce a special tree fungus for the food market.
The product is to take over a market-leading role as a vegan, protein-rich meat alternative.
In an intensive design thinking process an extensive corporate design was created:
Corporate values, word/figurative mark, style guide, website, packaging,
Business equipment, presentation templates, advertising material & advertising presence.
